Simply Shira
By Shira Ben, Toronto Makeup Artist & Beauty Expert
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Hello There!

I'm Shira, Makeup artist and Beauty expert helping you navigate the makeup aisle. Thanks so much for stopping what you were doing and dropping by for your daily dose of GLOW. I can't wait to share all my beauty, business and mom tips with you. XO Shira

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  • 2026 Summer Beauty Edit

    2026 Summer Beauty Edit

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FINALLY ready to spill the tea ☕️ This is the foo FINALLY ready to spill the tea ☕️

This is the foolproof 10-step method my private clients have paid $700 to learn.

No creasing. No caking. No 45 minutes in the mirror.

Just real makeup for real skin: fine lines, texture, busy mornings with kids, all of it.

I’ve taught it 1:1 for years to thousands of clients. I’ve never taught it free on here 🤫

Day 1 of 10 drops on Monday .

Follow @simply_shira and turn on notifications, once this series is done, it’s going back in my paid program.

Comment-  I’M SO READY If you’re excited to learn how to do your makeup with me next week 🩷

#makeupover40 #makeupover35 #matureskinmakeup #easybeautyroutine #makeuptutorials
A full face of drugstore makeup and I’m genuinely A full face of drugstore makeup and I’m genuinely impressed 👀✨

Quick, easy, affordable and proof that you definitely don’t need to splurge on every step of your routine to get a look you love.

These are some of my drugstore favourites for an easy everyday face 🤎

Comment DRUGSTORE and I’ll send you everything I used!

#DrugstoreMakeup #AffordableMakeup #EverydayMakeup #QuickMakeup #MakeupRoutine

drugstore makeup, affordable makeup, quick makeup routine, everyday makeup, drugstore beauty
@marcjacobsbeauty is backkkkk Millennials this i @marcjacobsbeauty is backkkkk 

Millennials this is the launch we’ve been waiting for ❤️‍🔥❤️‍🔥
How stunning is this entire collection?! I’m so excited to do a full look 👀 

The colours, pigments and formulations are all 10/10 this IS THE LAUNCH of the year full stop.

#marcjacobsbeauty #makeupswatches #makeupover40 #millennialmakeup
First day back at school calls for coffee… and a l First day back at school calls for coffee… and a little extra bronzer ☕️🤎

This is my quick, easy, bronzy morning makeup! Done in about the time it takes me to finish my coffee and get everyone out the door. A little glow, a little colour, and suddenly I look much more awake than I feel 😂

Comment BRONZE for everything I used!

Who else is officially back in the school morning routine?

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#BronzyMakeup #EverydayMakeup #QuickMakeup #MomMakeup #MakeupRoutine

bronzy makeup, quick makeup routine, everyday makeup, school drop-off makeup, easy makeup look
One day, you looked in the mirror and didn’t quite One day, you looked in the mirror and didn’t quite recognize the woman looking back.

So you bought more products. Copied more tutorials. Kept hoping the next foundation, concealer or blush would finally make everything click.

But here’s the truth: you’re not bad at makeup. No one ever taught you how to do it, or how to adjust your routine when your face started changing.

That ends now.

Over the next few weeks, I’m breaking down The Simply Shira Method, my signature 10-step makeup routine that has transformed how thousands of women do their makeup and how they feel when they look in the mirror.

One simple step at a time, so you finally know what to use, how to use it and what to stop doing.

This fall, it’s our time to shine, babes. ✨

Follow along. We start this week ⏰🩷

Drop the kids off at school, take a break and FINALLY learn how to do the thing ❤️‍🔥

#makeupover35 #over35beauty #easymakeuptips #millennialbeauty #beginnermakeuptutorial
My love language is being temporarily unavailable My love language is being temporarily unavailable 💅🧖🏻‍♀️

@thefixfacialbar 

#MillennialMom #MomsOver35 #MomLife #Over35Women #torontofacials
At the age where I’m hydrating my skin like my lif At the age where I’m hydrating my skin like my life depends on it 😂 Thank goodness these products are doing the trick!

My current evening lineup for taking off the day, adding ALL the hydration and waking up feeling like my skin actually got some rest ✨

Comment NIGHT for links to the full routine!

What’s the one product you can’t go to bed without?👇🏼

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Nighttime skincare routine, evening skincare routine, evening skincare 35+, mature skin skincare routine
If you’re over 35, your eyeshadow technique might If you’re over 35, your eyeshadow technique might need an update. 👀

As our eyes change, the way we apply eyeshadow should change too, especially if you have hooded eyes.

This easy eyeshadow technique helps lift the eyes, make them look bigger and keep your makeup looking modern without adding a ton of product.

Save this for your next makeup day.

Comment shadow for the products I used ⭐️

#eyeshadowtips #over35makeup #hoodedeyesmakeup #eyeshadowtutorial #maturebeauty
© 2026 Simply Shira
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