Does Makeup Expire?

A question I get asked on a daily is:  does makeup expire? For most of us, our cosmetic bags and mounds of products stuffed in bathroom drawers have been neglected for a while. The answer is YES. Continue reading to learn more about the shelf life of your beauty products.
Now that we are shifting into fall there’s no better time to check the expiration dates on our products and update our cosmetics to match the weather and our lifestyle.  I’m here to guide us on what to keep, toss and invest in this fall!
Cerave Vitamin serum.

Tip #1 Cream Makeup Products: 

If you have any cream products (foundations, concealers and lipsticks) that are over 18 months old they are probably expired and it’s time to toss them out.
PRO TIP Upgrades: Older cream products lose moisture making them look dry and cakey when applying them onto the skin.

New Foundation – If your foundation is over 2 years old it’s time to toss. It will probably look separated and the colour will have oxidized. Your skin type may have changed over the past couple years too. Keep that in mind when replacing foundation and concealer.

My Recommendation: COVERGIRL Clean Fresh Skin Milk Foundation. This foundation is ideal for the cooler months because it is so hydrating. Loved by everyone this must have foundation went Viral on TikTok because of the gorgeous coverage it offers along with the your skin but better finish.

does makeup expire? Covergirl Clean Fresh Skin Milk Foundation.

Buy yours here: COVERGIRL Clean Fresh Skin Milk Foundation

New Concealer -Much like our foundation concealers must be replaced every 18 months to 2 years because they lose their moisture and will look extremely dry and cakey when trying to blend it.

My Recommendation: Rimmel London Multi Tasker Concealer. A multi-benefit concealer! Apply on targeted areas; conceal blemishes, brighten dark circles and cover imperfections to even out skin tone. The buildable formula makes this the perfect product for full coverage or just enhancing targeted areas. Use different shades to contour.

Rimmel Multitasker Concealer.

Buy yours here: Rimmel London Multi Tasker Concealer

New Lipstick – Lipsticks lose their moisture and can start to grow mould after 2 years. Time to invest in some new ones 🙂 Glossy and hydrating lipsticks are all the rage now. Ditch the drying longwear lipsticks and go for hydrating formulas.

My Recommendation: Bare Minerals Hydra Smoothing Lipstick. A clean, mineral-infused, vegan lipstick with minimal ingredients that delivers double hydration and two-times-richer color.

Does Makeup Expire?

Buy yours here: Bare Minerals Hydra Smoothing Lipstick

Tip #2 Powder Makeup products:

Powder-based products start to deteriorate after the 2-year mark.
PRO TIP Upgrades:  They can become very difficult to blend and look patchy on the skin.

New Blush: Blush will start to get very dry and patchy after the 2-3 year mark. Opt for a new blush that is close to your natural lip colour. This is the best way to pick out your perfect blush shade.

My Recommendation: Charlotte Tilbury Cheek to Chic Blush. A compact of two universally flattering pink nude blushes—the original Pillow Talk and new Pillow Talk Intense will make your cheeks glow.

Charlotte Tilbury Pillow Talk Cheek to Chic Blush.

Buy yours here: Charlotte Tilbury Cheek to Chic Blush

New Eyeshadow Palette : Eyeshadows become difficult to apply and blend when they start to turn. Go ahead and invest in a new neutral eyeshadow palette so that you can achieve beautiful blended eyeshadow looks.

My Recommendation: The New Instant Eye Palette – Smokey Eyes Are Forever from Charlotte Tilbury – Not only is it stunning to look at it has everything we need to create gorgeous neutral and smokey eye looks that will take us from work to drinks with the girls and of course holiday parties 🙂 I also love that it has a mix of matte and creamy metallic shadows.This palette will serve us well beyond the fall and winter.

Charlotte Tilbury Smokey Eyes are Forever Instant Eye Palette.

Buy yours here : Instant Eye Palette 

Tip #3 Skincare:

Skincare products will no longer be effective after the 18 month mark.

PRO TIP Upgrades: Active ingredients in our skincare dwindle over time, if your skincare products have been on your vanity for 18 months+ they most likely aren’t going to be effective anymore. They can also start to turn and start to smell really bad.

New Moisturiser: Check the expiry date and do the smell test.

My Recommendation: Cerave Moisturizing Cream

  • Developed with dermatologists for normal to dry skin (even the more sensitive ones!) and approved by the Canadian Dermatology Association
  • Formulated with three essential ceramides (1, 3, 6-II), whose absorption through the skin is optimized for 24h thanks to the patented MVE complex and hyaluronic acid. This ensures that it can help deeply nourish and restore skin’s natural protective barrier gently enough for both kids and grown-ups!
  • Can be used on face and body, and great for targeting dry areas
  • Cerave is affordable, reliable, versatile (products can be used on face and body), and easy to use (for grown-ups and kids!)

Cerave Moisturizing Cream

Buy yours here: Cerave Moisturizing Cream

New Serum: If it’s over 18 months old it’s time to upgrade because the active ingredients will no longer be effective.

My Recommendation: Cerave Vitamin C Serum

Developed with dermatologists. The first clinically proven antioxidant serum to help restore a compromised skin barrier improving the signs of aging.

  • This serum contains 10% pure vitamin C (L-Ascorbic acid) to visibly brighten and even the look of skin. Along with all the ingredients you already know and love from CeraVe including ceramides and MVE technology.
  • Potent, yet gentle and lightweight, CeraVe’s vitamin C serum will hydrate and brighten skin. It will improve the appearance of fine lines and wrinkles too.
  • $29.99/30 ml

Cerave Vitamin C.

Buy yours here: Cerave Vitamin C Serum

Thanks for reading, I hope this answered your question; does makeup expire?

I hope this answered the answer to your question; does makeup expire? if you enjoyed this post you’ll love this one too: Must have fall beauty products.

Let me know which products you decide to pick up.

XO Shira

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