How To: Buy Makeup Online According To Your Skin Tone

If you’re anything like 99% of the women I know, myself included. You most likely buy beauty products that aren’t a good colour match. In this post I will be giving you loads of great information and tips on how to: buy makeup online according to your skin tone and skin type.

Since Covid shopping for beauty products online has become an even bigger challenge as we can’t to go into stores to swatch testers.

These tips are going to save you a lot of time and money in the long run 😉 You will especially enjoy tip #2 where I help you navigate shopping for foundation online.

How to pick your perfect makeup match

1: How to shop for Skin Care online:

Shopping for skincare can be a bit overwhelming at the best of times. Use these tips identify your skin type. Once you’ve figured out what your skin type is you will have a much easier time buying products that will work for you.

Identifying your skin type:  

Wash your face and don’t put any moisturisers on it for 15 minutes. 

  • Does your skin feel dry and uncomfortable after those 15 minutes?  If yes, you have a dry skin type. Look for products that offer hydration.
  • If oil has started to accumulate on your face you are an oily skin type. Look for gel and mattifying formulas.
  • Oil on the tzone but dry cheeks equals combination skin. You can alternate between hydrating and mattifying options.

When you have identified your skin type is, make sure to read product descriptions and reviews before adding to cart. Reviews offer important nuggets of information that will help you to figure out how products work based off real peoples experiences.

Skin Care Recommendation: 

Products for dry skin:

Oily Skin:

Combination skin:

2: Foundation

The trickiest of all our online purchases – Foundation.

The biggest hurdle when shopping for foundations online is determining your skins undertone. Once we have figured out what our undertone is, we can eliminate many of the colour options. And pick our perfect match through the process of elimination.

How do I figure out my undertone? 

Most consumers don’t know how to understand and identify their undertone. The best way to do this is to think about what jewelry looks best on you.

  • Silver = cool undertone 
  • Gold = warm undertone 
  • Rose gold = neutral  

For example, if you are pale it doesn’t mean you have a cool undertone. I see this happening all the time. You can have a fair complexion but a warm undertone. And if you have a deep skin tone, you can have a cool undertone. 

Try the jewelry trick and identify your undertone. This eliminates 2 thirds of the options offered. Once we are at this stage, we can eliminate shades we know are too dark or too light and at this point have narrowed down our selection to one or 2 options. 

If the jewelry trick doesn’t work for you another way to identify your skin tone is to look at your veins: 

Look at your wrist. Are the veins purple, blue, or green? If they’re purple, you’re a cool tone, blue = neutral tone, green = warm tone.

Another top tip: once you have narrowed it down to a couple shades and brand of foundations. Go to Pinterest and search for foundation swatches in the shades you are looking at.

There are loads of images of people sharing their experience with the product, this can really help to get your perfect match. 

Foundation Suggestion: Bite Beauty Changemaker Supercharged Micellar Foundation 

how to buy your foundation online.

You must check out this foundation! It’s my personal favourite and one that looks amazing on every skin type.

  • 32 shades to pick from 
  • Creamy, lightweight foundation that blend out smoothly, giving you buildable light-to-medium coverage that lasts all day. 
  • Supercharged with clean ingredients, nourishes with antioxidant rich maqui berry 
how to buy makeup according to your skin tone.

Shop this product here:

3- Lipstick

We all want to find that perfect shade of lipstick. The easiest way to pick a colour that will look fabulous on you is to pick a colour that is a shade lighter or darker than your natural lip colour. 

Lips come in so many different natural colours. You could have naturally pink, peach, brown, purple etc. lips. For the most part we never stop to identify our natural lip colour, this leads us to buy lipsticks that don’t work for us. 

Your perfect everyday lipstick shade is essentially your natural lip colour. For example my lips are naturally pink. My ideal everyday lipstick is going to be a lipstick that is a neutral pink tone. If your lips are naturally brown, peach or purple opt for lipsticks in those shade ranges.

Remember that your natural lip colour plays a huge role when navigating ow to: buy makeup online according to your skin tone.

Product Suggestion: Burt’s Bees Matte Sticks 

I love the Burt’s Bees Matte Sticks as the perfect every day lip sticks. They are available in 12 neutral tones that are sure to accentuate your lips.

how to buy makeup online according to your skintone
  • Formulated with a blend of ultra-hydrating butters, the new Matte Sticks deliver a medium-coverage matte finish that won’t dry out your lips.
  • Now available in 12 gorgeous shades.
  • The Matte Sticks are long wearing and smudge proof under our masks.
  • You can get your matte sticks here : Burt’s Bees Matte Stick

If matte lipsticks aren’t for you shop the Charlotte Tilbury Happy Kiss lipstick balms. These lipsticks are enriched with hyaluronic acid and available in the most beautiful colours that are perfect for everyday.

Shop this product here:

4- Eyes

buy eyeshadow according to your eye colour

Choosing an eyeshadow shade that works for you can be a difficult process. There are thousands of different colours in a multitude of hues. Attempting to find just one that looks good on you can feel overwhelming.

Fortunately, you can use your eye color, skin tone, and hair color as a basis to find the perfect shade to complete your look. No overthinking involved!

Blue eyes: 

Pick a light shade and apply it to your lid. Using darker shades on your blue eyes will distract from your eyes rather than enhance. 

Colour suggestions: Champagne, light taupe browns and coppers make blue eyes pop. 

Green eyes:

Muted plums, pinks and browns accentuate green eyes.

Brown Eyes: 

Almost anything works with brown eyes but if you’re shopping for a pop of colour try a purple or teal. These are opposites on the colour wheel and will really make brown eyes stand out. 

Go to Product: Laura Mercier – Caviar Sticks: 

  • These long-wearing, cream eyeshadow stick delivers effortless application with up to 12 hours of high-impact colour. Now available in 12 new shades
  • You can also buy Caviar Sticks in select shades as part of a holiday gift set! 

Buy your caviar sticks here: Laura Mercier Caviar Stick

Shop here:

5- Blush 

Lastly Blush – This tip will help you pick the perfect shade of blush when shopping online. 

The perfect shade of blush for you will be a shade that is the same as your natural lip colour. Above I talked about identifying your natural lip tone. Once you’ve done this pick a shade of blush that is the same tone as your lips.

If you have pink lips pick a pink toned blush. Purple – pick a blush with purple tones. 

This tip will help you pick your perfect shade of blush and you will never have to doubt your blush shade again.

Product Recommendation: Nars Blush

You really can’t go wrong with Nars Blush. The pigment and formulas are outstanding and will freshen up your complexion perfectly.

Shop for blush here:

Shop the products in this post:

I hope that these tips on how to: buy makeup online according to your skin tone and skin type have been helpful. I would love to hear if you are going to be using any of these tips when you make your next online beauty purchase?

Thanks for stopping what you were doing and dropping by

Shira Ben toronto blogger

Watch my segment where I show you how to pick your perfect makeup matches: 

Enjoy my Fall to Winter Beauty Products

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